Thursday, 4 December 2014

Community development and road safety propel Maruti’s CSR in the fast lane

Vipul M Patel hails from Ghej village of Gujarat's Navasari district. An ITI-trained motor mechanic, Patel did a computer course in order to get a job. But there were none in sight. On the prodding of a friend who had passed out from All Gujarat Institute of Driving, Technical Training and Research, Patel joined the driving course too. He now works as a full-time driver in a travel agency in his district, making Rs 6,500 a month. "I plan to buy my own vehicle and run it as a taxi," he says.

Stories such as Patel's abound in great measure at auto major Maruti Suzuki. The company closely works with Ministry of Tribal Development in Gujarat to train young people like Patel in driving. While the company's driving training efforts elsewhere in the country are aimed at road safety, the facility near Vadodara approaches driving as an employment opportunity. In addition to providing driving training, Maruti also imparts training in personality, hygiene, courtesy and communication.

The beneficiaries are, therefore, housed in a residential facility during the entire training period. So far, over 5,000 young tribals, mostly landless farm workers and unskilled construction workers, have been trained, groomed and employed.

No comments:

Post a Comment